Decentraland holds 2nd Metaverse Fashion Week event

Virtual reality platform Decentraland has successfully concluded its Metaverse Fashion Week (MVFW) event, which ran from March 28 to 31. This year’s theme was “Future Heritage” and aimed to connect the fashion innovators of today with the designers of tomorrow.

MVFW 2023 featured the return of virtual fashion brands Zero10, DressX, and The Fabricant, who made their second appearances at the event. Notable displays included Dundas, whose stunning avatars stole the show in the previous year, and Adidas, a new participant who joined this season. Decentraland and HBO also participated here.

However, the event was not without its challenges. Attendees were not permitted to bring their own devices, which caused mobility issues. The app was also unresponsive, forcing participants to use the browser version and clear their cache. This resulted in people staying in their homes and missing out on scheduled meetings.

Furthermore, the event saw a surge in participants, making it difficult for them to tour the areas and preventing them from seeing the Dundas event. One of the unexpected collaborations was a yoga session with Alo Yoga, featuring activities such as yoga, breathing, and Reiki practices, which encouraged people to leave their computers and follow the instructor’s orders.

Top Fashion Labels participate in the shopping experience

One of the most exciting parts of the event was the shopping experience, with participants receiving free clothing daily. Big labels such as Dolce and Gabbana featured in the event, with wins by Katya Garnet, Nataliya Grimberg, David Lopez, and Dundas from the talent game. The largest boutiques were Tommy Hilfiger and DKNY, with controversies surrounding the absence of NPCs or employees for interaction and buying of goods.

Some participants felt that Vivienne Westwood’s exhibit was a failed example due to its decoration, while Adidas experienced delays due to a free jacket promotion. The Coach exhibit was the most popular location, featuring an exhibition for tabby bags.

Overall, Decentraland’s Metaverse Fashion Week 2023 was a success, providing a platform for designers and fashion brands to showcase their work and engage with a wider audience. The event also highlighted the potential of virtual reality in the fashion industry, paving the way for future innovation and collaboration.

Photo credit: Decentraland