Gemba, A Corporate VR Training Provider Secures $18M Funding to Expand Their Metaverse Platform

Gemba, an enterprise-focused Virtual Reality (VR) training startup that already accomplished some projects with big names like Coca-Cola, Pfizer, Carlsberg and Nike has secured an $18 million Series A funding round.

Parkway Venture Capital, a New York-based company, spearheaded the funding round. With this financial muscle power, Gemba is aiming at penetrating Europe, North America, Africa and the Middle East markets.

Gemba hosts virtual masterclasses on a variety of subjects like supply chain management and lean manufacturing where industry experts deliver their lectures.

A Gemba masterclass is entirely interactive — it’s 3D, immersive, and we use the same software that 90% of video games use.” In Gemba, you can freely walk around, grab objects, participate in simulations -– you can do everything you can do in real life, plus a load more that you can’t do in real life

Gemba CEO Nathan Robinson

The story so far

With the current metaverse hype things like VR, AR and MR are gaining more traction every day. By leveraging this opportunity, the UK-based platform has taken the legacy training business into the ambitious VR space.

VR-based training program saves travel time and costs for the participants which is the prime selling point of Gemba’s virtual training programs. However, the training cost is $7,250 per person per program which is not cheap at all. Your organization can also purchase a 50-person team enterprise subscription for $120,000 per year.

The platform also concentrates on immersive skill transfer like simulated factory walks, on-the-job VR skill training and live training events.

Talking about the experience, Gemba has gained the trust of over four thousand executives from top companies. The most recent example is with the Aptiv augmented reality workforce training. The VR training enabled the automotive supplier to increase skill transfer efficiency by 80%, as claimed by Gemba. Aptiv also saves $2 million on conveyance in the first year.

Move ahead!

With $18 million in the bank, Gemba is now valued at $60 million in total. The company will now focus more on developing its own metaverse platform where individuals and companies can gain access through paid subscriptions.

Besides, Gemba will work on upgrading their software, which only works with Meta’s Quest headset at present, to make it compatible with all popular VR and AR devices.  

The featured image was taken from Gemba.com