CHARLES & KEITH Takes a Leap into the Virtual World with the Launch of CHARLESKEITHHAUS in The Sandbox

Metaverse Sandbox has made significant progress in recent weeks. Recently, The Sandbox partnered with high-end women’s fashion brand Charles & Keith. This partnership focused on introducing fresh experiential offerings in the virtual world.

CHARLESKEITHHAUS

The partnership birthed a virtual world called CHARLESKEITHHAUS. It provides a compelling and entertaining way to immerse oneself in the brand’s universe. CHARLESKEITHHAUS allows visitors to participate in numerous missions. The virtual world is based on the brand’s Spring/Summer 2023 State of Play campaign. According to an official release, it provides a captivating and pleasant way to explore the brand’s digital realm.

The CHARLESKEITHHAUS launched on March 13. It will be open to visitors until March 27. Every aspect of the house has been carefully chosen to match the mood of the latest collection. This includes the selection of playful Spring Summer 2023 looks, the domain’s color scheme, and a gallery for NFT showing previously published artworks. These factors all work together to promote experimentation and build a fashion enthusiast’s community.

APOKI Performance

Additionally, the CHARLESKEITHHAUS will host a guest appearance by digital K-Pop star APOKI. APOKI, based in Seoul, South Korea, is a pioneer in the online K-pop industry. She is known for her strong voice, genuine music, and distinctive sense of style. She describes herself as a bunny living someplace in space.

APOKI, a trailblazer in the digital K-Pop genre, will be dressed in the latest collection and perform some of her chart-topping songs. APOKI will throw a rooftop party that’s open to all.

Furthermore, the rooftop hosts a runway where guests can witness the latest collection in action, creating a “real” experience. Furthermore, the event will showcase a virtual runway where visitors can observe the latest collection in real-time.

CHARLESKEITHHAUS Levels

Three distinct levels make up CHARLESKEITHHAUS and encourage exploration. Guests can look forward to a variety of in-game quests on Level 1. These quests include quizzes and parkour challenges. Also, guests can search for a hidden room to redeem a digital wearable of the season’s popular Petra Curved Shoulder Bag. By completing a sequence of tasks, visitors can win a Petra Bag NFT. However, this is limited to the first 1,000 users.

Level 2 features an NFT gallery showcasing recently released artworks and a collection of digital wearables. On the top level, there’s a social area where the virtual K-pop artiste APOKI will perform some of her hit singles.

The featured image is from cryptonewsz.com