Informatica Releases AI tool for Marketers

Informatica released a new tool offering free cloud data loading, integration, and ETL/ELT service. The tool, “Informatica Intelligent Cloud Services for Marketing,” uses AI and machine learning to give marketers cutting-edge insights into customer preferences and behavior.

Features

Informatica’s AI tool for marketers allows them to create marketing campaigns that are more effective and personalized. Also, it increases customer engagement and optimizes their marketing spend.

Examining customer data like browsing history, purchase behavior, and demographics helps marketers determine customer preferences and forecast future behavior. Marketers can then design personalized campaigns that cater to each customer’s interests and requirements.

Also, the AI tool can automate marketing processes, including email campaigns and lead scoring. This feature can help marketers save valuable time and resources. In addition, it ensures that campaigns get executed quickly and effectively.

Furthermore, the tool provides a centralized platform for managing customer data. This can help marketers maintain data accuracy and consistency across various channels. This eliminates the risk of data silos. It enhances the overall quality of their customer data, which is vital for successful marketing.

The product aims at data-savvy business professionals and non-tech-savvy users. The tool enables these teams to create data pipelines swiftly. For instance, it offers the operations teams a free, fast, and easy way to enter, merge, and make an analysis of high-quality marketing campaigns, pipelines, forecasts, and data. Data engineers and analysts can achieve greater productivity and enjoy faster development.

Informatica CDI-Free and PayGo

This tool belongs to a series launch that started with the debut of Informatica Data Loader in May 2022. Informatica Data Loader is the industry’s only cloud data integration-free (CDI-free) solution. Pego (CDI-pego) is a free data loading and integration solution. These two products were seamlessly built to offer cloud data management services for data-oriented use cases. Informatica CDI-Free, Data Loader,  and CDI-PayGo use major data warehouse/lake solutions. These solutions include Azure Synapse, Google BigQuery, Amazon Redshift, Snowflake, and Databricks Delta Lake.

Informatica CDI-Free and PayGo are two offerings that provide users with different options for cloud data integration:

CDI-Free: This free service lets users process 20M rows for ELT or achieve 10 ETL  processing hours each month.

CDI-PayGo: This service includes CDI-Free features but does not place a limit on processing rows or usage hours. Additionally, CDI-PayGo offers SOC2 compliance and customer support. Users only get to pay with a credit card for the service they enjoy.

The featured image is from informatica.com