Visitdenmark employs AI Campaign to bring Legendary Tourists Attractions to Life

Tourism group VisitDenmark intends to tag the land of “hygge” on the map as the solution to bucket list tourism in its new campaign program.

Legendary tourist attractions like the Statue of Liberty, Mona Lisa have come to life through funny videos created with AI. It has a clear and simple message, “Don’t visit me, visit Denmark instead.” Despite being an impudent approach, this campaign is unique because everything is written with AI.

AI has created a series of videos with the command of imagining what Mona Lisa would say if she speaks “Imagine that you are Mona Lisa, write a speech on why people should visit Denmark instead of standing in line to see you.” Given this command, several videos of the Mona Lisa and other legendary artists have been created. In these videos, they sabotage themselves and advise people to visit Denmark.

This campaign has brought these historical icons back to life. VisitDenmark has placed Denmark as the solution to bucket list tourism. It did this by carrying out the model of the campaign, “Don’t be a traveler, be a tourist.”

 Louis Pilmark, the creative director at a Danish advertisement agency gave a remark on statues and tourist centers. He believes having legendary attractions from widely known tourist centers is a great way to reflect the ordinariness in events. According to him, there’s no one in a better position to explain this fact than the statues and artwork in these tourist centers that see millions of tourists coming yearly.

Legendary artwork meets trending tech

 Although the method applied is slightly teasing, the campaign stands out because all the visuals and scripts were generated by AI. This campaign is one of the first to ever combine two different technologies. It made use of new strategies like movement synthesis to put life into images in recent years while using AI to produce scripts.

 A senior PR at VisitDenmark, Kathrine Lind Gustavussen stated that the script was completely generated by artificial intelligence. He added that they only edited parts they felt were not true or were too lengthy. He also added that they are excited to be one of the leaders in the tourism trade. This is in addition to making use of avant-garde technology to achieve their visions. However, it was considered dangerous to place their total wording in the hands of AI.

 Tourist centers are no longer considered attractive

Fold7, a London-based artistic company has a general campaign with a perception that bucket listing tourism has lost its shine. The research was carried out in Germany, the UK, and Sweden. It has proved the theory that “acting like a tourist” can spoil a vacation. The result of the research showed that more than half of the respondents confirmed that overcrowded tourist centers could cause them to be disappointed during the vacation.

Photo credit: Brandhouse/Subsero