Mattel presents Hot Wheels in mixed reality

Popular toy manufacturer Mattel has released a mixed-reality game called Hot Wheels: Rift Rally. The game combines real remote-controlled(RC) cars with virtual surroundings and effects to give players a digital race track experience in the comfort of their own homes. Mattel collaborated with renowned video development organization, Velan Studio to create the game.

Hot Wheels: Rift Rally was launched on Tuesday. The game is now available on the Apple App Store, and Sony PlayStation 4 &5. Each purchase comes with a physical Chameleon RC car that can transform into more than 140 different vehicles, a dedicated charging cable, and four Rift Gates to create personalized courses. The game employs virtual overlays such as Mach Speeder, Bone Shaker, and Twin Mill.
The game has two primary modes of play: Campaign Mode and Stunt Mode. The Campaign Mode challenges players to complete various challenges on different maps and create their mixed-reality race tracks. The Stunt Mode allows users to perform tricks like wheelies, burnouts and drifts. Multiple players can play the game.

Velan Studios crucial to the Hot Wheels mixed reality success

According to Mike DeLaet, the global head of Digital Gaming at Mattel, Velan Studios is a leading company in mixed-reality gaming. He also added that the company has created an experience that creatively combines physical and virtual play. He also explained how the game has created memories for people worldwide for over 55 years. The company plans to continue and expand this tradition in the digital space. Mike DeLaet said, “We’re excited to continue this tradition in the digital space to keep the brand ahead of the curve as it continues to resonate with fans.”
In addition, Karthik Bala, CEO of Velan Studios, stated that the company is proud of its ability to develop innovative and groundbreaking gaming experiences.

“We can’t wait for players to experience it for themselves and turn their living rooms into the ultimate Hot Wheels race tracks.”

Karthik Bala, CEO of Velan Studios

Hot Wheels: Rift Rally costs $129.99 in the U.S. and comes with the standard edition Chameleon RC car. Meanwhile, the Collector’s Edition costs $149.99. It includes a unique Chameleon with gold and black deco accents and a McLaren Senna Hot Wheels die-cast supercar.