OKX Introduces Metaverse Training Experience with Footballer Star, Ruben Dias

OKX launched ‘Train Like Dias’ on April 3 as part of its ‘OKX Collective’ immersive metaverse fan experience to further promote its brand and engage with fans. OKX, a City’s training kit sponsor, has previously enlisted football stars such as its brand ambassadors to increase fan engagement. These football stars include Alex Greenwood, Ruben Dias, Ilkay Gundogan, and Jack Grealish.

Participants can use this virtual platform to engage with Ruben Dias’ preferred training methods and receive coaching tips. Also, fans will have access to special experiences designed around the player. These include his personal interests, playing style, music, and NFT-based digital experiences.

Crypto Exchanges and Football Clubs Partnership

Crypto exchanges and Clubs continue to explore the metaverse as a new avenue for fan engagement. The availability of perks and content from popular footballers such as Ruben Dias will play a crucial role in shaping this experience.

By partnering with OKX and other crypto exchanges, clubs, and players can offer unique and exciting opportunities to their fans. This further enhances the connection between the club and its supporters.

Manchester City and OKX Collective

Ruben Dias expressed that he sees the OKX Collective as a unique opportunity to take fan interactions to the next level. He further noted that the metaverse would allow fans to gain insight into his matchday preparations and perhaps even improve their own game.

Haider Rafique, the Global Chief Marketing Officer at OKX, highlighted the vast possibilities that Web3 technology could offer, limited only by our imaginations. The “Train Like Dias” program is an excellent example of how this technology can bring Ruben Dias and his fans closer together. Additionally, Rafique emphasized that the OKX Collective has many more exciting offerings for fans later this season.

Manchester City in the Crypto World

In July 2022, Manchester City, one of the world’s biggest soccer clubs, announced a unique partnership with OKX. The Premier League champions named OKX their “Club’s Official Cryptocurrency Exchange Partner” as part of a broader commercial expansion plan. This move marked OKX’s first foray into the world of sports and entertainment, making it a landmark moment for the exchange.

This partnership followed Manchester City’s decision to suspend its deal with 3Key Technologies, a cryptocurrency startup, a few months earlier. However, media reports surrounding 3Key’s lack of online presence led Manchester City to halt the partnership.

The featured image is from egamers.io