XR Platforms Empowering the Democratization of Creative Content

Immersive technology greatly influences the current content landscape and cannot be overlooked. Extended Reality devices are transforming not only how people engage with games. Also, they influence interaction with brands and acquire knowledge of new products.

Numerous prominent digital innovators are already exploring fresh approaches to empower contemporary brands.

Revolutionary Platforms Democratizing Content Creation with XR

Below are a few examples of other notable vendors dominating the space:

• Meta

Meta has been a long-standing advocate of immersive technology and the metaverse. Its affordable headsets, like the Meta Quest and software development kits, enable easy access to extended reality content for consumers and developers alike. Additionally, Meta’s SparkAR Studio empowers businesses to create augmented reality effects on social media platforms without any coding expertise.  

• NVIDIA

NVIDIA is focusing on creating and developing metaverse and XR content. NVIDIA developed Omniverse. Omniverse supports people and teams in creating RT3D workflows. This platform includes all the necessary tools for building XR experiences.

• Croquet (and Unity)

Unity is a leading content creation platform in the immersive world, but it can be complex for beginners. Croquet Corporation’s beta metaverse platform integrates with Unity to simplify the creation of Unity-based immersive experiences. This solution allows users to create without writing or managing complex multiplayer code and without deploying servers.

• Luma AI

Luma AI, an AI and XR industry pioneer, has started creating solutions for businesses to develop immersive experiences. The firm launched a plugin for NVIDIA NeRF, a suite for volumetric capture and content creation. This update enables developers to use Luma AI volumetric content locally, removing the need for complex streaming and geometry modifications.

• Canon

Canon also focuses on investing in simplifying VR filmmaking and offering users excellent immersive tools. Its Free Viewpoints feature provides comprehensive cameras to capture data and create 3D replicas of humans and objects. Also, its MREAL solution helps develop lifelike mixed reality experiences.

The featured image is from medium.com