Metaverse Beauty Week 2023 Brings Together Decentraland, Roblox, and Spatial

The Metaverse Beauty Week for the fashion community started on the 12th and will end on the 17th of June. CULT, a renowned creative agency, organized the event. People from all around the world can catch up on the event on Decentraland, Roblox, and Spatial. Additionally, the event holds in London physically. Big names such as ULTA, Neutrogena, LUSH, Lottie London, and FLANNELS Beauty will attend the event. The event is for beauty and Web3 lovers.

#MBW2023 in Decentraland: https://t.co/VS1VjWMo1P pic.twitter.com/WlKIZGviAF

— FFFACE (@FFFACE_me) June 12, 2023

The Metaverse Beauty Week Excited Offerings

Metaverse Beauty Week guarantees various captivating experiences within Decentraland’s expansive metaverse platform. Using personalized avatars, participants can immerse themselves in educational activities, games, & metaverse parties. Moreover, Decentraland will provide a marketplace where users can showcase and trade digital assets related to clothing, skin, hair, and makeup.

Attendees are encouraged to use their digital assets, metaverse/fashion NFTs, and wearable items. Popular Decentraland personalities such as CK Bubbles and SuperNina will grace the occasion. Kerry Washington, who serves as a brand ambassador for Neutrogena, will actively promote the brand’s technologies during the event.

The Synergy Between Virtual Fashion and Real-World Achievements

The 2023 Metaverse Beauty Week announcement coincides with a growing trend of companies leveraging immersive technologies for product promotion enhancement. Also, House of Blueberry partnered with Rebel Girls.

Together, they have released digital assets and immersive games to mark this special occasion. They also organized an online launch party that took place on Roblox. The event will debut on the 27th of June. Additionally, a Roblox-based shopping experience will be available two days before the main event.

Furthermore, in 2022, Ready Player Me, an avatar development company, joined forces with Polycount and Spatial for the fashion event Vogue New World. Spatial hosts visitors using metaverse hosting technologies. The event integrated blockchain technologies. This way, attendees can enjoy the fashion expo through headsets, mobile devices, and computers.

The featured image is from geekmetaverse.com