The Sandbox Launches ‘Metal-Verse’ in Collaboration with Nuclear Blast Records

On Monday, The Sandbox disclosed its collaboration with Nuclear Blast Records, a renowned record label specializing in heavy metal music, to establish a music metaverse. The Metaverse company expressed its excitement regarding the partnership with the record label. Since its establishment in 1987, Nuclear Blast has experienced an exponential surge in popularity and amassed a significant and devoted following.

Blast Valley Building Impressive Momentum

The deal will birth a metaverse venue called ‘Blast Valley.’ Blast Valley offers a platform that shows immersive experiences crafted by acclaimed heavy metal musicians. According to The Sandbox, the deal aims to seamlessly merge the music and culture of heavy metal into the Metaverse. Blast Valley will bring visitors and their avatars together, allowing them to participate in immersive online concerts.

Eat Sleep VR Repeat… We’ve been let loose in the meta verse where I’m playing a Virtual Rave concert on 30th March via the @engage_xr platform.
It’s free & available globally to anyone with a VR headset (there’ll also be a version on Youtube), register – https://t.co/jreCAHxnoq pic.twitter.com/Cco0w16R8M

— Fatboy Slim (@FatboySlim) March 16, 2023

Musicians Embrace the Virtual Stage

The recent announcement adds to the wave of musicians exploring the digital realm as a means of engagement. Notable musicians who have previously explored this technology include Shaquille O’Neal, Eminem, Avenged Sevenfold, 22Gz, Snoop Dogg, Justin Bieber, Ariana Grande, etc. These artists have discovered heightened levels of interaction within the Metaverse. This enabled them to express themselves novelly while connecting with fans worldwide.

According to Garry Blackburn, the manager of Fatboy Slim, the musician, and his team held a metaverse concert to familiarize themselves with the language of VR. This immersive experience proved beneficial in maintaining a strong presence for concert attendees during and after the COVID-19 pandemic. Notably, Fatboy Slim collaborated with ENGAGE XR for this concert. However, the potential for XR music extends beyond mere concerts. XR Music offers exclusive interactive content and personalized connectivity options for fans, which would result in even greater engagement. Moreover, artists could explore the sale of digital content and concert experiences, opening up new revenue streams for their craft.

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