Step into the Virtual World of Beauty with Buxom Cosmetics’ Launch of PlumpVerse in Decentraland

Buxom Cosmetics and Publicis Sapient have joined together to introduce Buxom PlumpVerse. It is an immersive and captivating virtual experience in the Decentraland metaverse. 

The Buxom PlumpVerse intends to fill the void between the virtual world and the brand by establishing a club-like setting.

Here customers may receive VIP treatment, feel glam, and be a part of the party without ever leaving their homes.

There will be three separate floors in The Buxom PlumpVerse, each with its own special characteristics.

Experiences in the PlumpVerse

Buxom will locate a lip-plumping station inspired by their recently launched Plump Shot Sheer Tints. These are made with Pure Vegan Collagen, on the first level.

The second floor will feature a dance area and a DJ. This will be providing an immersive experience that aligns with the brand’s identity for music and entertainment.

We’re thrilled to share that @BuxomCosmetics is entering the Metaverse through @decentraland on January 17. With the help of @PublicisSapient, we were able to bring this unique experience for our consumers to life. pic.twitter.com/fnXnXuqi4z

— Orveon Global (@orveonglobal) January 18, 2023

Users will be able to explore, interact, try on shades, and engage in game-based activities on the third floor. This would be a virtual and immersive try-on store.

The users can take part in numerous activities beginning on the 17th of January. They can take part through June to gain new prizes like cashback on Buxom items and free trials.

Along with that, users can also enter to win a year’s supply of Buxom cosmetics in June by collecting limited-edition POAPs (Proof of Attendance Protocols) from each of the 6 monthly events.

Additionally, users may virtually experience several Plump Shot Sheer Tint hues using an Augmented Reality filter.

Publicis Sapient and Buxom are using a hybrid strategy with the introduction of PlumpVerse, which entails introducing consumers in the Decentraland slowly through mediums they already use, such as the Buxom brand website, email and Instagram.

Plans behind this move

Users can easily get to know the different opportunities on the internet and inside the Metaverse thanks to this approach.

‘’As the metaverse develops, brands should be paying attention to the type of experience that Buxom PlumpVerse is designed upon,” according to the Managing Director for Data and Metaverse Planning at Publicis Sapient, AJ Dalal.

‘’Through gamified, immersive experiences, companies must close the space between their present traditional and digital experience because most customers and brands are still completely unaware of the metaverse. Buxom PlumpVerse allows its consumers to interact with the brand at their own pace and through the channel, they’re most used to by extending a brand’s basic capabilities and strengths with the metaverse.’’

Check out the Buxom PlumpVerse in the Decentraland metaverse if you’re a fan of Buxom Cosmetics and want to explore the company in a completely new way.

This virtual experience has a variety of floors, awards, and activities, so it should be interesting and thrilling.

The featured image used in the blog is a Photo by Vinicius “amnx” Amano on Unsplash.