LG and Oorbit: An Awesome Duo to Bring the Metaverse to Smart TVs

A cloud-based 3D technology platform, Oorbit, has entered into a partnership with the South Korean tech giant LG Electronics. The partnership results in bringing the metaverse directly to smart TV viewers.

Announced just in time for #CES2023, we’re excited to announce that we have partnered with @LGElectronics to bring interoperable gaming and social experiences directly to your LG Smart TVs.

READ: https://t.co/nppJZe650B

— Oorbit (@OorbitOnline) January 4, 2023

Pooya Koosha, CTO and co-founder of Oorbit noted that the company has been developing hardware and software to meet the needs of immersive gaming for a decade.

“Our patented technology is the connective tissue that binds virtual worlds together and makes it easy for developers and brands to bring their experiences into the metaverse. Bringing our technology to millions of LG TV customers is the next step in making the metaverse available to everyone,” added Koosha.

Jung Sung-hyun, head of LG Electronics Home Entertainment Company’s content services division, stressed that the partnership with Oorbit is in line with its mission to bring entertainment to all users.

“At LG, we pride ourselves on driving innovation and delivering new personalized experiences to consumers, allowing them to easily interact,” Jung Sung-hyun, head of LG Electronics Home Entertainment Company’s content services division, said in a statement. “We are thrilled to be able to do so once again thanks to Oorbit’s vision of providing open access to metaverse experiences in one place on our TVs.”

What to expect from this partnership

With the advancement of blockchain technology, the metaverse is gaining unprecedented momentum. Through this partnership, LG and Oorbit are about to disrupt the industry in a positive way.

Users of LG smart TVs can now get access to high-fidelity interconnected virtual worlds and experiences. They will be able to enjoy virtual concerts on Pixelynx’s Elynxir and artificial intelligence multiplayer games on Auxuman’s Auxworld.

Users are able to keep their digital identity across various platforms while making purchases and gaining achievements in virtual environments.

There is something for marketers and developers as well. Oorbit’s platform will help them to present their works and words in virtual space in front of a broader audience. Besides, publishers, developers and businesses can seamlessly integrate their content into the metaverse by leveraging Oorbit’s platform.

Conclusion

It is estimated that the global metaverse market size will be $678.80 billion by 2030. Major technology companies worldwide are entering the metaverse space to branch out their revenues.

LG is not an exception to that. The company has recently updated its business development goals by putting a heavy focus on Web 3.0, cryptocurrency and the metaverse.

The featured image for this article was taken from crypto-economy