Walmart Secures Trademarks For Sam’s Club in Metaverse

Walmart, a giant in the retail industry, has taken action to promote digital assets in its products and services. The company has filed other metaverse trademarks. Mike Kondoudis, a Trademark Lawyer, announced this development on Twitter. Walmart’s new trademarks aim to enhance the Sam’s Club brand and logo.

The tweet outlines Walmart’s plan to boost Sam’s Club’s image using non-fungible tokens (NFTs), cryptocurrencies, and blockchain technology. Customers will benefit from various virtual reality (VR) healthcare and financial services, including cryptocurrency trading, financial services, brokerage, and more.

The tweet states that Walmart’s filing will establish an online marketplace for the trade of digital goods verified by blockchain-based NFTs, non-fungible tokens, and NFT collectible series for digital media. Additionally, the document highlights the possibility of constructing a metaverse platform with its digital currency, a unique token, and a thriving online community.

The “Be Your Own Model” AR App From Walmart

Walmart’s latest move follows the launch of its augmented reality (AR) smartphone service, which enables shoppers to experiment with virtual outfits.

Walmart’s “Be Your Own Model” app generates real-time 3D (RT3D) digital assets. This allows customers to test clothing before visiting the store. This model leads to a decrease in product returns and an increase in buyer confidence.

The COVID-19 pandemic sparked a need for such innovations as it closed stores and pushed businesses to conduct transactions online. Walmart responded by forming a division dedicated to developing digital twin technologies and Web3 solutions that can replicate over 270,000 physical products.

#Walmart has filed trademark applications for the #SamsClub name and logo claiming plans for
▶️ NFTs + Blockchain Software
▶️ V/R Healthcare
▶️ Cryptocurrencies
▶️ Cryptocurrency Trading, Brokerage + Financial Services
…and much more!#NFTs #Metaverse #Crypto #Web3 #Healthcare pic.twitter.com/DAHGWx7rrh

— Mike Kondoudis (@KondoudisLaw) February 6, 2023

HoloLives at Home

In June of 2022, Walmart revealed that it had upgraded its customer shopping app. The app allows customers to use AR tools to test furniture and home decorations in real-life settings.

Walmart’s iOS app offers access to 300 3D digital assets, and it plans to add more in the coming months. The app’s “View in Your Space” feature allows customers to lay over item digital twins in their own spaces. Furthermore, it allows users to adjust the size of items and test virtual goods in their homes.

The app also features in-app haptic force feedback for improved maneuvering, voice command guidance for those with poor vision, and gesture controls for accessibility.

The featured image was gotten from cryptotimes.io