A virtual world game called AO Adventure, which is based on the Australian Open Grand Slam competition. This has been created in collaboration between Tennis Australia and Roblox.
Players will be able to explore a digital version of Melbourne Park.
They will also be able to view the tournament’s host venue, and participate in online tennis-related activities to win prizes.
The game also includes a partnership with the tournament’s airline partner Emirates.
A virtual store where players can purchase digital items for their avatars is also included.
The partnership with Emirates will also provide players with the opportunity to win real-life prizes.
These prizes include trips to the Australian Open, adding an extra level of excitement to the experience.
Tennis Australia has done this partnership and created the “AO Adventure” in the virtual world of Roblox, in order to reach a younger audience and promote the Australian Open tournament.
A collaborative effort
This partnership will allow Tennis Australia to utilize Roblox’s large user base of over 200 million monthly active users.
The organizers have also decided to mint 2454 new NFT ArtBalls, similar to the ones from last year, which had $3.9 million in trading volume over a two-week period.
The hope is that this year’s event can capture some of the interest from last year’s trading activity.
This partnership follows Tennis Australia’s previous venture with Decentraland for the Australian Open ArtBall NFTs for last year’s Australian Open, which will also be active for this year’s tournament.
This partnership is a mutually beneficial opportunity for both Tennis Australia and Roblox.
Tennis Australia will be able to connect with a new generation of fans and showcase the excitement and energy of the Australian Open to a wider audience.
Meanwhile Roblox will be able to offer players a new and exciting experience within the platform.
It will be intriguing to observe the progress of the partnership and how players will interact with the AO Adventure.